Odoo CRM costs 35.90€ per user per month, billed annually, and includes the full set of ERP apps such as Manufacturing, Inventory and Accounting. Salesforce, HubSpot, Pipedrive and Zoho charge per user, and sometimes per module, but they do not offer full ERP benefits.
Disclaimer: Prices are based on publicly available information as of October 2026. Actual costs may vary depending on region, billing currency, user count, contract terms, and promotional discounts. All prices are shown excluding VAT and are billed annually unless stated otherwise.
CRM pricing works differently from vendor to vendor
Comparing CRM pricing can be confusing. Vendors often split core CRM functionality from advanced tools like AI, automation, analytics, and integrations. Some bundle features into different hubs or modules, while others rely on add-ons that drive up costs over time.
This comparison focuses on plans that cover the essential features growing businesses typically need: sales automation, AI support, marketing tools, reporting, and scalability.
Benchmarking by feature scope
To make a fair and useful comparison, we focused on CRM plans that offer the full set of features a growing business typically needs.
We looked beyond entry-level pricing and selected the first plan from each provider that includes essential tools like sales automation, reporting, marketing functionality, AI support, integrations, and workflow customisation.
Here’s what we benchmarked:
- Odoo: Enterprise Custom
- Salesforce: Core
- Pipedrive: Ultimate
- HubSpot: Enterprise
- Zoho: Enterprise
These plans reflect what most teams use once their CRM becomes central to their sales and marketing processes.
Odoo CRM vs. Salesforce vs. Pipedrive vs. Hubspot vs Zoho: feature benchmarking
The table below shows how the selected plans compare across key features:
Feature | Odoo (Enterprise Custom) | Salesforce (Core) | Pipedrive (Ultimate) | HubSpot (Enterprise) | Zoho (Enterprise) |
Sales Automation | ✅ | ✅ | ✅ | ✅ | ✅ |
Lead & Pipeline Management | ✅ | ✅ | ✅ | ✅ | ✅ |
Email Integration & Templates | ✅ | ✅ | ✅ | ✅ | ✅ |
Marketing Tools | ✅ | 🔶* | 🔶** | ✅ | ✅ |
AI Assistance | ✅ | ✅ | ✅ | ✅ | ✅ |
Reporting & Dashboards | ✅ | ✅ | ✅ | ✅ | 🔶*** |
Custom Workflows & Automation | ✅ | ✅ | ✅ | ✅ | ✅ |
Third-Party Integrations | ✅ | ✅ | ✅ | ✅ | ✅ |
API Access | ✅ | ✅ | ❌ | ❌ | ✅ |
🔶* Salesforce Core requires additional products for full marketing functionality such as Marketing Cloud.
🔶** Pipedrive offers email campaigns via “Campaigns by Pipedrive,” but this is a separate paid add-on and not included in the base Enterprise plan.
🔶*** Zoho Enterprise offers standard dashboards. Advanced analytics (custom KPIs, multi-app reporting, data storytelling) require Zoho CRM Ultimate or Zoho Analytics add-on.
❌ Feature not included or only available through third-party solutions.
Odoo CRM Enterprise (35.90€/month/user)
Odoo uses a simple model: a single user-based price grants access to the entire open-source ERP suite, including CRM, Sales, Marketing, Accounting, Inventory, and more.
There are no artificial feature limits between apps. Advanced features like AI assistance, customisable workflows, marketing automation, and reporting are all included in the base price.
Odoo comes in different editions:
- Odoo Community: A free, open-source version with limited functionality and no official support. Suitable for businesses with technical resources for customisation.
- Odoo Enterprise Standard: Paid version hosted on Odoo Online only (SaaS), without access to source code, external API access, or heavy customisation (no Odoo Studio custom apps).
- Odoo Enterprise Custom: Paid version allowing deployment on Odoo.sh, Odoo Online, or on-premise, and includes multi-company management, external API integrations, Studio customisation, and full access to Odoo’s underlying code.
Source: Odoo's website
Most businesses comparing full-featured CRM systems should look at Odoo Enterprise Custom, as it matches the flexibility level offered by Salesforce and others.
In a nutshell: No modular upselling, full access to all apps and features included in the user price. Choose Odoo Enterprise Custom for full customisation and API access.
Salesforce Core (195€/month/user)
Salesforce offers a broad range of CRM plans, marketed both to small businesses and larger organisations. While some plan names overlap, their positioning and bundled features vary depending on company size and needs.
For Small and Mid-Sized Businesses (SMBs):
- Starter Suite (25€/month/user): An all-in-one CRM with tools for sales, marketing, service, and commerce. Includes lead and contact management, email integration, and a simplified onboarding process.
- Pro Suite (100€/month/user): Builds on Starter with greater automation, sales quoting, forecasting, enhanced real-time chat, and customisation options.
Source: Salesforce's website
For Larger Enterprises:
- Core (195€/month/user): The same plan as above, but positioned as the entry point for more complex sales teams. Includes features such as Agentforce, conversation intelligence, and integration support.
- Advanced (395€/month/user): Adds predictive AI, more advanced automation and engagement tools, full sandbox environments, and Salesforce's Premier Success Plan.
- Max (550€/month/user): Combines all Unlimited features with generative AI, sales performance management, Slack-based collaboration, and full access to Salesforce’s Revenue Intelligence tools via Data Cloud.
In a nutshell: Salesforce Core is the central plan used across both SMB and enterprise offerings.
While it includes strong sales tools and AI capabilities, businesses often need to upgrade or purchase additional products to unlock the full benefits of automation, service, or marketing functions. Costs can increase quickly as requirements grow.
Pipedrive Ultimate (79€/month/user)
Pipedrive offers four CRM plans, each building on the last. All tiers now include AI support, with differences based on automation capabilities, collaboration features, support levels, and usage limits.
- Lite (14€/month/user): Core CRM features with lead, calendar, and pipeline management. Includes data import, 400+ integrations, activity tracking, basic reporting, and AI assistance. Designed for getting started quickly with minimal setup.
- Growth (39€/month/user): Adds full email sync with templates and tracking, group emailing, meeting scheduling, and automation builder for email sequences. Live chat support is included.
- Premium (59€/month/user): Adds team management features, lead routing, revenue forecasting, contract and proposal tools (with e-signatures), and more detailed reporting. Includes Pipedrive’s AI multi-emails tools.
- Ultimate (79€/month/user): Removes limits on reports, customisations, email syncs, and automations per seat. Adds advanced security settings and full platform flexibility for complex sales operations.
Source: Pipedrive's website
In a nutshell: All plans of Pipedrive now include AI support, even at the entry level. The Ultimate plan maximises usage allowances and customisation, but most growing businesses will find sufficient features in the Growth or Premium tiers.
Pipedrive remains focused on sales pipeline management and does not include ERP or marketing automation tools.
HubSpot CRM Enterprise
(90€ per user/month)
HubSpot no longer sells a bundle of separate Hubs. Its pricing is now per seat, across four tiers, and includes all features from Sales, Marketing and Service hubs. We compare the Professional plan because it is the first tier with advanced automation, AI-driven features and quoting, which makes it the closest match to the other plans in this table.
Prices with annual billing, checked on [date]:
- Free: 0€ per seat per month
- Starter: 7€ per seat per month (limited-time offer, 65% off)
- Professional: 90€ per seat per month
- Enterprise: 175€ per seat per month
For a team of four on Professional, the cost is 4 × 90€ = 360€ per month, or 4,320€ per year, before any extra charges.
Source: HubSpot's website
In a nutshell: HubSpot now prices its CRM per seat across four tiers, so the cost is simple to calculate: 90€ per seat per month on Professional, billed annually. The Professional plan includes advanced automation, AI-powered features and quoting. Costs rise with team size, so for a team of four the monthly total is 360€. Confirm whether any features your team needs are paid add-ons before budgeting.
Zoho CRM Enterprise
(40€ per user/month)
Zoho CRM offers four editions that cover a wide range of sales features.
While pricing remains competitive, full cross-functional capability often requires separate apps or upgrading to broader Zoho bundles.
The most comparable plan to other enterprise-level CRMs is Zoho CRM Enterprise, at €40/month/user.
- Free (0€/month/user): Free forever for up to 3 users. Includes contact management, workflow automation, custom email templates and standard reports.
- Standard (14€/user/month): Suited to small teams getting started. Includes email integration and mass emails, multiple sales pipelines, sales forecasting and data enrichment.
- Professional (23€/user/month): Aimed at growing teams that need automation. Adds AI agents, process management, inventory management, predictive intelligence, unlimited reports, CPQ (configure, price, quote), custom portals and Google Ads integration.
- Enterprise (40€/user/month): Aimed at mature sales organisations. Adds multi-team management, reporting hierarchy, approval processes, a developer sandbox, field-level encryption and extended AI capabilities.
Source: Zoho's website
Although Zoho highlights its flexibility and no-lock-in approach, most CRM deployments with more complex needs require separate subscriptions to other apps (e.g. Zoho Books, Projects, Desk).
In a nutshell: Zoho CRM Enterprise provides good sales-focused tools, but it does not offer a unified business platform out of the box. Businesses needing broader process coverage must purchase extra apps individually.
In contrast, platforms like Odoo include sales, accounting, marketing, and operations in one system and one interface, without requiring separate tools or bundles.
CRM pricing comparison at a Glance
CRM | Plan | Price /month/user* | Summary |
| Enterprise/Custom | 35.90€** | AI-powered CRM with full ERP integration. No artificial limits, customisable workflows, marketing capabilities and seamless connection to accounting, inventory, and more - One price, all ERP applications included. |
| Core | 195€** | Advanced sales tools, pipeline intelligence, AI features. Higher tiers add automation and support, but costs increase quickly. Requires add-ons for full marketing or service capabilities. |
| Ultimate | 79€** | Full feature set and support only at Ultimate level. Simpler tiers lack automation depth and advanced user controls. No ERP or marketing tools. |
| Enterprise | 90€** | Full CRM functionality requires bundling multiple Hubs and paid seats. Mandatory onboarding fee of €1,150 raises upfront costs. Pricing is less transparent and harder to forecast. |
| Enterprise | 40€** | Strong sales-focused tools at a low price. Broader process coverage requires separate apps or Zoho One. Lacks native integration across business functions like ERP. |
* Billed annually
**Actual costs may vary depending on region, billing currency, user count, contract terms, and promotional discounts.
Odoo CRM pricing FAQs
How does Odoo CRM pricing differ from other vendors?
Odoo uses a single-tier pricing model that includes all apps and features, whereas most competitors use add-on pricing. This means you have to pay separately for marketing, service, or AI tools.
Does Odoo charge extra for AI or CRM automation apps?
No. While Salesforce, HubSpot, and Zoho do require paid add-ons or higher tiers for marketing automation and AI, Odoo includes all 80+ official apps in its standard per-user price.
Does Odoo CRM have mandatory setup fees?
No. Unlike other CRMs like HubSpot that require upfront onboarding payments, Odoo allows businesses to start without compulsory service fees.
Price matters but fit matters more
Choosing a CRM is not just about picking the cheapest option. The real question is whether the system fits how your business operates and how it needs to scale.
Maybe you want advanced automation without piling on add-ons. Maybe built-in marketing is a must. Or maybe you need the flexibility to connect other tools seamlessly.
That’s where Odoo stands out. And that’s where we come in.
As an Odoo Gold Partner, we offer free consulting sessions to help you assess whether Odoo CRM is the right setup for your business based on your needs.
👉 Book your free session with our experts to discuss the right setup for you.